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Everybody eats the stuff but a vast majority of national sales go through supermarkets as part of a weekly destination shop. However, most consumers are (fortunately) poor planners and the short shelf life of the most popular products means that they will run out sometime during the week. This is the local shop's opportunity to get those shoppers in the door.

Trends are toward a premium product which is good news for the retailer as along with a premium price comes premium margin.