Product Categories | 08 Snacks

Category Information

  • A balanced snacking offer is vital as 53% of snacking shoppers prefer a savoury to a sweet snack.
  • Savoury snacks must have the right brands stocked
  • 77% of shoppers won't buy another product to replace a failed purchase
  • Savoury snacks are impulsive - 90% of shoppers buy the category when they see it...but currently only 13% do see it!

    The category is expandable - even if trip size DOUBLES, 70% of shoppers will re purchase just as quickly.