Ice Cream has two sub-categories in Impulse and Take Home. The former dominates the summer months, while the latter has year round appeal and is linked to the Big Night In event.
The key issue about Ice Cream is availability. It is such an impulse purchase that if it isn't available punters will simply move on.
If you have only a seasonal offering, make sure you get that freezer out early to see if it is working. There WILL be a rush that could see you with an empty freezer at the all important start of the season.
It is perhaps oft forgotten, but some people plan a night in with Ice Cream.
All Gainsmore suppliers do both and have full ranges, competitive margins, equipment deals, point of sale and cracking discounts through Gainsmore.