Product Categories | 13 Frozen Food

Category Information

  • Frozen Food is growing well in difficult times
  • Big sellers cover a vast majority of sales
  • Long shelf life and low wastage mean good profits

For some time frozen food has been the poor cousin of chilled and fresh offerings, with a dowdy, down at heel image. It is perhaps for this reason alone unsurprising that frozen is having a comparative renaissance. Where chilled has largely stalled, frozen is up 15% over the last three years.

    Some tips

    • Stock best sellers

    • Block top selling brands together as a visible signpost to the fixture

    • Follow the simple planogram rules

    • Keep those freezers clean and free of ice

    • Stock up at closing so your product is properly frozen come opening.

    • Full freezers use less energy