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6 Things you need to know about Easter

After a tough 2020, consumers will be looking for ways to celebrate whatever the pandemic throws at them, and that includes going all-in for Easter.

Convenience Store Magazine looks at 6 things you should know about the spring holidays.

IRI described total Easter confectionery as a “category casualty” with greatly reduced spend last year. “Compared with 2019, the Easter confectionery category alone declined by £84.4m in the seven weeks up to and including Easter week,” says director client growth Tim Dummer.

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